Transamerica

Roles: Lead Experience Designer, Lead Strategist

Lead the foundational research for the Enterprise Digital Team and internal stakeholders in preparation for a full, responsive redesign of Transamerica.com. 

Collaborated with SEO, User Research and business leads. Synthesized the findings along with market research and industry trends to create a set of recommendations and next steps. 

  Proposed design based on Discovery + Recommendations

 

Proposed design based on Discovery + Recommendations


Discovery + Experience Recommendation


Transamerica Insurance Plan Explorer

The Plan Explorer Tool broke new ground for Transamerica's connection with customers and visual design language. The tool launched soon after I joined the team. I quickly discovered that it was not optimized for all view ports. After identifying and documenting all issues, I met with stakeholders and technologists to propose enhancements to improve the overall experience.

I documented the existing and proposed site structure and built a responsive prototype in Axure to best explain the recommended changes in architecture to our business partners.


Phase Two Enhancements Proposal

 

Site Map + User Flow

 

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