Roles: Lead Experience Designer, Lead Strategist
Lead the foundational research for the Enterprise Digital Team and internal stakeholders in preparation for a full, responsive redesign of Transamerica.com.
Collaborated with SEO, User Research and business leads. Synthesized the findings along with market research and industry trends to create a set of recommendations and next steps.
Discovery + Experience Recommendation
Transamerica Insurance Plan Explorer
The Plan Explorer Tool broke new ground for Transamerica's connection with customers and visual design language. The tool launched soon after I joined the team. I quickly discovered that it was not optimized for all view ports. After identifying and documenting all issues, I met with stakeholders and technologists to propose enhancements to improve the overall experience.
I documented the existing and proposed site structure and built a responsive prototype in Axure to best explain the recommended changes in architecture to our business partners.
Phase Two Enhancements Proposal
Site Map + User Flow