Strategic Design Leadership
Transforming Global Ecosystems through Design.
Michelle Chin — Design leader with 20+ years shaping human-centered experiences for Oracle, Disney, Toyota, and other global brands.
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Design Leadership
A track record of leading cross-functional teams through every stage of product design — building clarity, alignment, and high-quality outcomes across enterprise ecosystems.
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Experience Strategy
Proven success in translating complex user needs and business objectives into real-world experiences that deliver measurable impact at scale.
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Creative Direction
Extensive experience shaping creative vision that's cohesive, purposeful, and memorable — from design systems to enterprise-wide digital transformations.
Selected Work
Featured Case Studies
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![White Oracle logo on a red background]()
Oracle
Leading UX strategy and research for a high-stakes $2B telemetry and database management portfolio.
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![Abstract digital illustration of raindrops falling from a cloud with the sun in the background.]()
Oracle Employee Experience
Transforming the Employee Experience for 200K Global Workforce
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![Logo for Inside Disney with a blue background and white text.]()
Inside Disney
From Legacy to Legendary: Enterprise Digital Transformation at Scale
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![Mabu, a robot with a large yellow head and blue eyes holding a tablet displaying the words 'Catalia Health'.]()
Catalia Health
Pioneering AI-Powered Patient Engagement to Improve Daily Interaction Rates
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![Toyota logo with the brand name in red below it on a white background.]()
Toyota.com
A High Velocity Responsive Redesign that Defied Market Trends
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![Red Toyota Camry on red background with promotional text about an exclusive 24-hour test drive.]()
Camry All-Access
Service Design Innovation: The 24-Hour Test Drive
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![Advertisement for Toyota Time Sales Event featuring a red 2015 Camry in the center with a blue truck on the left and a white sedan on the right against an orange background with event details and call-to-action buttons.]()
Toyota Sales Event
Revenue Resurrection: $3.4M from a Multivariate Test
Approach
Leadership Philosophy
Leading Designers
Directing diverse teams of designers, researchers, and content specialists — establishing high-trust environments rooted in psychological safety, continuous growth, and radical candor.
Fostering Culture
Cultivating continuously evolving cultures rooted in collaboration, experimentation, empathy, and problem-solving. Championing DEI and employee resource groups at the executive level.
Mastering Craft
Understanding the 'why,' leveraging data to guide decisions, and staying hands-on to solve problems with craft and clarity. From design systems to enterprise AI integrations.
Clients
Shaped Experiences For
Technology & Enterprise
Blue Nile
Microsoft
Oracle
Playstation
Sony
Travel & Hospitality
Contiki Holidays
Disneyland.com
Disney Cruise Lines
Holland America Line
Qantas Airlines
Entertainment & Media
HBO
Imagine Entertainment
Jim Henson Company
Legendary Pictures
Sanrio
The Walt Disney Company
Non-Profit & Health
American Red Cross
Catalia Health
Operation Smile
Washington Dept. of Health
World Vision
Automotive & Electronics
Alpine Electronics
Doppler
Hyundai
Toyota
Makita
About
Michelle Chin
I’m a design leader with 20+ years of experience transforming complexity into clarity. From shaping UX strategy for a $2B portfolio at Oracle to leading design strategy for 250,000 employees at Disney, I thrive where enterprise scale meets human-centered simplicity.
Beyond the screen, my work ethic is driven by a deep commitment to heritage and hands-on impact. As a 5th generation Cantonese American and a first-generation college and master's graduate, I bridge legacy and innovation in everything I do.
When I’m not leading design teams, I’m likely:
Launching a line of sustainable, aesthetic products for the modern pet.
Partnering with local rescues and TNR organizations—I’m a "cat mom" to any stray that finds my porch.
Firmly believing that tacocat is the peak of linguistic achievement.