Enterprise Digital Transformation at Scale
Sr Manager, UX Design & Strategy (Head of UX for Disney Corporate)
Modernize Disney's internal ecosystem to meet "Legendary Standards" — internal employee tools needed to command the same prestige as guest-facing experiences, while navigating dozens of global stakeholders.
The Challenge
Engineered a Tiered Governance Model to manage decision-making across dozens of global leads. Adopted a radical 'Open Door' philosophy, socializing the design process in real-time. Led a Strategic Roadshow across six business segments for enterprise-wide alignment.
The Strategy
Drove explosive organic growth entirely through internal word-of-mouth. Scaled from 7,500-user pilot to 100,000+ active visitors in 90 days
The Impact
Implemented 2-level responsive architecture rooted in 8 rounds of validation
Style guide became the catalyst for the Official Enterprise Design System
ENTERPRISE · DIGITAL TRANSFORMATION · DESIGN SYSTEMS
Inside Disney: Bridging the Gap Between Cast and Guest
In a culture built on world-class storytelling, an uninspired internal tool is a missed opportunity. I led the visual transformation of our legacy intranet, "The Hub," into Inside Disney—a premium brand ecosystem designed to command the same awe as our Guest-facing experiences.
By moving beyond "good enough" and prioritizing meticulous craft, I replaced a functional utility with a high-fidelity internal brand. The result: an employee experience that finally mirrors Disney’s legendary standards.
RIP “The Hub” 1999 - 2016
The Modernization Challenge: While the data-backed structure is a triumph, navigating legacy executive preferences remains an ongoing strategic dialogue. Despite quantitative proof that the "Newsreel Spotlight" sees only 1–5% engagement, I continued to advocate for data-led iterations to further optimize the "Cast Member" experience.